Unique mediation experience - L'Oréal & the Louvre Museum
As part of COSMETIC 360 Week, we invite you to join the unique mediation experience offered by the L'Oréal group & the Louvre Museum.
The "Of All Beauties!" tour is a narrative tour punctuated by 108 works, spanning more than 10,000 years of history, to understand and decipher beauty, its practices, its representations and its role, across the ages and cultures.
The goal of this partnership is to share knowledge about beauty throughout all eras, from prehistory to the future, with as many people as possible. It uses written and audio mediation, complementing the museum's scientific displays, through a web application delivering new content, for a lively and immersive experience: the works and objects speak and tell their stories in the first person.
The application also offers visitors the opportunity to extend this exploration by remaining accessible outside the museum rooms.
The application also offers visitors the opportunity to extend this exploration by remaining accessible outside the museum rooms.